SmartWorkout was founded by Lucas and Christelle, two fitness enthusiasts who previously worked in the finance sector and grappled with time constraints for effective training.

After extensive research, we noticed that resistance band workouts could solve our time constraints, as they provide the flexibility to train anywhere, at any time, thus saving valuable time. Moreover, the progressive resistance and muscle failure sets allowed for complete workouts in just 20 minutes, a perfect fit for the fast-paced world of finance.

Nevertheless, we encountered several challenges when using commonly available resistance bands:

1. Most resistance band sets (tubes) were of poor quality, with the risk to tear easily.
2. Their resistance level were insufficient to gain muscle.
3. Their handles - they only accessory provided in the set - did not provide an optimal grip for exercises like bench press, squats, and deadlifts.

Frustrated with the lack of products offering, we had an idea: Let's create the product we need!

After several trials and over 6 months of hard work, we successfully designed SmartWorkout Elite: a set of unbreakable, highly resistant bands with adjustable resistance of up to 120 kg, along with a resistance bar for bands. We ensured these products would stand the test of time by selecting superior materials like natural latex, iron, and steel. Our goal was to provide a professional-grade equipment for effective and flexible long-term training, not just another gadget that would break down after a few weeks of use.

Today, our promise remains simple: Make fitness accessible to all.
No matter your schedule, space, fitness level, or the money you want to invest in fitness, we aim to make fitness accessible to everyone through SmartWorkout Elite: an high-quality equipment enabling efficient training wherever you are, in just 20 minutes a day for a complete workout.

SmartWorkout Timeline:

October 2020: Project Launch - Brainstorming, Testing, and Designing
March 2021: Launching of SmartWorkout Elite V1 in France
June 2021: Opening of the first warehouse in Tigery, near Paris (France)
November 2021: Expansion to Europe (Germany, Italy, Netherlands, and Spain)
February 2022: Release of the new version of SmartWorkout Elite featuring brand colors
June 2022: Opening of the second warehouse in Fribourg (Germany)
July 2022: Listing on Amazon
November 2022: Launch of the French mobile app
January 2023: Launch of the English mobile app
July 2023: Opening of the third warehouse in the United Kingdom